The Ottumwa Courier

AP National

October 22, 2013

The funny math of clothing sizes

(Continued)

Lane Bryant, a plus size retailer, said earlier this month that it is expanding into higher-end designer clothing. It will debut its first designer collaboration with Isabel and Ruben Toledo on a collection of holiday clothes and later a spring line.

"This is a big deal for us and we're treating it in that manner in every way we can," said Linda Heasley, Lane Bryant's CEO.

And online retailer Asos three years ago launched a plus-size category called Asos Curve with sizes 14 to 24. The company fits everything on a size 16 model to "ensure we are offering the right fit and comfort to our customers," says Natasha Smith, an Asos Curve buyer. The company wouldn't disclose sales figures but said they've been stronger each season.

"Our customer comes in all shapes and sizes and our range should reflect that," Smith says.

But for every chain adding to their plus-size offerings, there are many others that continue to cater to smaller sizes. Abercrombie & Fitch, for instance, has been criticized for only offering sizes 0 to 10 and its CEO's comments that the chain caters to "cool" and "attractive" kids.

The company says it is an "aspirational brand" which targets a "particular segment of customers." The comments received widespread backlash online and Abercrombie has since begun anti-bullying initiatives. But it has not started offering bigger sizes.

Whether to carry plus-size clothing is a risk calculation for most retailers, said Daniel Butler, a vice president for the National Retail Federation. "Most retailers can't afford to fit everybody," he says.

Indeed, Alison Diboll, founder of Gabriella Rossetti, a new high-end line of women's clothing ranging from size 12 to 22, agrees that it's a tough choice for retailers. The Gabriella Rossetti line offers plus-size skirts for $250 and jackets for $650. But Diboll acknowledges that designer clothes for plus-sizes can be more complex than smaller sizes. "You can't just take a size 6 and upsize it for (a size) 20 and expect it to work," she says.

Text Only
AP National
  • Social Security's $300M IT project doesn't work WASHINGTON (AP) — The Social Security Administration has spent nearly $300 million on a new computer system to handle disability claims, but the agency can't get it to work. And officials can't say when it will. Six years ago, Social Security embarke

    July 24, 2014

  • JFK returns to old look in new collectors' coins WEST POINT, N.Y. (AP) — President John F. Kennedy is getting his old look back on new collectors' coins. The slain president's profile debuted on the half dollar 50 years ago, and the image was subtly tweaked and sharpened in the 1990s. Now the U.S.

    July 24, 2014

  • FAA lifts ban on US flights to Tel Aviv airport WASHINGTON (AP) — The Federal Aviation Administration has lifted its ban on U.S. flights in and out of Israel. The end of the ban, which the agency had imposed out of concern for the risk of planes being hit by Hamas rockets, was effective at 11:45 p

    July 24, 2014

  • Man run over by own truck during road rage GAINESVILLE, Fla. (AP) — A man in Florida apparently got a dose of road rage karma when police say he was run over by his own pickup truck after getting out to bang on another driver's window. It happened Tuesday evening in Gainesville, Florida. The

    July 24, 2014

  • New Jersey sues over Florida pizza shop logo TRENTON, N.J. (AP) — The New Jersey Turnpike Authority wants a Florida pizza shop to pay a big toll for using a logo similar to the Garden State Parkway's green and yellow signs. The agency sued Jersey Boardwalk Pizza Tuesday in federal court over th

    July 24, 2014

  • US economy, though sluggish, may now be sturdier WASHINGTON (AP) — Out of a seemingly hollow recovery from the Great Recession, a more durable if still slow-growing U.S. economy has emerged. That conclusion, one held by a growing number of economists, might surprise many people. After all, in the f

    July 23, 2014

  • Judges in health care rulings vote party line WASHINGTON (AP) — In rapid succession, six federal judges on two appeals courts weighed in on a key component of President Barack Obama's health care law. Their votes lined up precisely with the party of the president who appointed them. It was the l

    July 23, 2014

  • House, Senate chart separate courses on border WASHINGTON (AP) — Senate Democrats and House Republicans are moving separately to slash President Barack Obama's $3.7 billion emergency spending request for the southern border, but they're unlikely to end up with a deal that could pass both chambers

    July 23, 2014

  • 10 Things to Know for Today Your daily look at late-breaking news, upcoming events and the stories that will be talked about today: 1. THE FINAL DAYS AND HOURS OF FLIGHT 17'S PASSENGERS The Boeing 777 traveling from Amsterdam to Malaysia held the promise of beginnings and endin

    July 23, 2014

  • Agents get subsidized 'Obamacare' using fake IDs WASHINGTON (AP) — Congress will hear testimony Wednesday detailing how undercover investigators used fake identities to get taxpayer-subsidized health insurance under President Barack Obama's law. The nonpartisan Government Accountability Office says

    July 23, 2014

Obituaries
Record
Facebook
AP National