The Ottumwa Courier

AP National

October 22, 2013

The funny math of clothing sizes

(Continued)

Lane Bryant, a plus size retailer, said earlier this month that it is expanding into higher-end designer clothing. It will debut its first designer collaboration with Isabel and Ruben Toledo on a collection of holiday clothes and later a spring line.

"This is a big deal for us and we're treating it in that manner in every way we can," said Linda Heasley, Lane Bryant's CEO.

And online retailer Asos three years ago launched a plus-size category called Asos Curve with sizes 14 to 24. The company fits everything on a size 16 model to "ensure we are offering the right fit and comfort to our customers," says Natasha Smith, an Asos Curve buyer. The company wouldn't disclose sales figures but said they've been stronger each season.

"Our customer comes in all shapes and sizes and our range should reflect that," Smith says.

But for every chain adding to their plus-size offerings, there are many others that continue to cater to smaller sizes. Abercrombie & Fitch, for instance, has been criticized for only offering sizes 0 to 10 and its CEO's comments that the chain caters to "cool" and "attractive" kids.

The company says it is an "aspirational brand" which targets a "particular segment of customers." The comments received widespread backlash online and Abercrombie has since begun anti-bullying initiatives. But it has not started offering bigger sizes.

Whether to carry plus-size clothing is a risk calculation for most retailers, said Daniel Butler, a vice president for the National Retail Federation. "Most retailers can't afford to fit everybody," he says.

Indeed, Alison Diboll, founder of Gabriella Rossetti, a new high-end line of women's clothing ranging from size 12 to 22, agrees that it's a tough choice for retailers. The Gabriella Rossetti line offers plus-size skirts for $250 and jackets for $650. But Diboll acknowledges that designer clothes for plus-sizes can be more complex than smaller sizes. "You can't just take a size 6 and upsize it for (a size) 20 and expect it to work," she says.

Text Only
AP National
  • Senate likely to come up short on border bill WASHINGTON (AP) — A bill to deal with the immigration surge at the border appears headed for procedural defeat in the Senate as lawmakers trade blame over their inaction on the crisis. Days ahead of Congress' five-week summer recess, Senate Democrats

    July 30, 2014

  • House set to take up $17B VA overhaul bill WASHINGTON (AP) — With a new Veterans Affairs secretary in place and an August recess looming, Congress is likely to move quickly to approve a compromise bill to refurbish the VA and improve veterans' health care. The House could vote on the $17 bill

    July 30, 2014

  • Trafficking bust reveals worries over missing kids WASHINGTON (AP) — When FBI agents and police officers fanned out across the country last month in a weeklong effort to rescue child sex trafficking victims, they pulled minors as young as 11 from hotel rooms, truck stops and homes. Among the 168 juve

    July 30, 2014

  • The man responsible for Hilton's grand turnaround McLEAN, Va. (AP) — Nearly every weekend, Chris Nassetta is cooking in his family's oversized kitchen, outfitted with two commercial-grade refrigerators, three sinks and a deep fryer. These aren't small meals. Between his wife, six daughters, friends,

    July 30, 2014

  • What's a group selfie? Usie (pronounced uss-ee) NEW YORK (AP) — What do you call a group selfie? An usie, of course! As in "us." Pronounced uss-ee, rhymes with fussy. "Usies are a growing trend that I think have far more social value than selfies," said Michal Ann Strahilevitz, a professor of mark

    July 30, 2014

  • With Israel at war, US lawmakers give full support WASHINGTON (AP) — As the war in Gaza escalates, U.S. lawmakers are pressing the Obama administration to take no action that puts pressure on Israel to halt its military campaign against Hamas. Many even have criticized the administration's effort to

    July 29, 2014

  • Abuse suspect dead; two marshals, NY policeman hurt NEW YORK (AP) — A California man who skipped town after being accused of molesting a boy was killed and three law enforcement officers trying to arrest him were wounded in a daytime shootout inside a small smoke shop in one of New York's most bustlin

    July 29, 2014

  • Study: 35 percent in US facing debt collectors WASHINGTON (AP) — More than 35 percent of Americans have debts and unpaid bills that have been reported to collection agencies, according to a study released Tuesday by the Urban Institute. These consumers fall behind on credit cards or hospital bill

    July 29, 2014

  • Despite good news, benefit programs face problems WASHINGTON (AP) — Despite some good news, Medicare and Social Security still face long-term financial problems as millions of baby boomers reach retirement. Social Security's disability program is already in crisis as it edges toward the brink of ins

    July 29, 2014

  • 10 Things to Know for Today Your daily look at late-breaking news, upcoming events and the stories that will be talked about today: 1. ISRAEL-HAMAS WAR ENTERS FOURTH WEEK — DURATION, DEATHS MATCH FIRST CONFLICT Heaviest bombardment in Gaza yet as Israeli aircraft, tanks and nav

    July 29, 2014

Obituaries
Record
Facebook
AP National