The Ottumwa Courier

AP National

December 2, 2013

Record crowds over weekend, but spending declined

NEW YORK (AP) — Retailers got Americans into stores during the start to the holiday shopping season. Now, they'll need to figure out how to get them to actually shop.

Target, Macy's and other retailers offered holiday discounts in early November and opened stores on Thanksgiving Day. It was an effort to attract shoppers before Black Friday, the day after Thanksgiving that traditionally kicks off the holiday shopping season.

Those tactics drew bigger crowds during the four-day Thanksgiving weekend, but failed to motivate Americans to spend.

"The economy spoke loud and clear over the past few days," said Brian Sozzi, CEO and chief equities strategist at Belus Capital Advisors. "We are going to see an increase in markdowns."

A record 141 million people were expected to shop in stores and online over the four-day period that ended on Sunday, up from last year's 137 million, according to the results of a survey of nearly 4,500 shoppers conducted for The National Retail Federation.

But total spending was expected to fall for the first time ever since the trade group began tracking it in 2006, according to the survey that was released on Sunday afternoon. Over the four days, spending fell an estimated 2.9 percent to $57.4 billion.

Shoppers, on average, were expected to spend $407.02 during the four days, down 3.9 percent from last year. That would be the first decline since the 2009 holiday shopping season when the economy was just coming out of the recession.

The survey underscores the challenges stores have faced since the recession began in late 2007. Retailers had to offer deeper discounts to get people to shop during the downturn, but Americans still expect those "70 percent off" signs now during the recovery.

And stores may have only exacerbated that expectation this year. By offering bargains earlier in the season, it seems they've created a vicious cycle in which they'll need to constantly offer bigger sales. Shoppers who took advantage of "holiday" deals before Thanksgiving may have deal fatigue and are cautious about buying anything else unless it's heavily discounted.

Text Only
AP National
  • A year after background check defeat, modest goals WASHINGTON (AP) — Democratic worries about this November's elections, a lack of Senate votes and House opposition are forcing congressional gun-control supporters to significantly winnow their 2014 agenda, a year after lawmakers scuttled President Ba

    April 16, 2014

  • Court to weigh challenge to ban on campaign lies WASHINGTON (AP) — Negative campaigning and mudslinging may be a fact of life in American politics, but can false accusations made in the heat of an election be punished as a crime? That debate makes its way to the Supreme Court next week as the justi

    April 16, 2014

  • College Board provides a glimpse of new SAT WASHINGTON (AP) — Anxious students — not to mention their parents — can get a heads-up for how the redesigned SAT might look in two years. Sample questions for the new version of the college-entrance test were released on Wednesday by the College Boa

    April 16, 2014

  • End of NYPD Muslim surveillance program applauded NEW YORK (AP) — Muslim groups and civil liberties advocates applauded the decision by New York Police Department officials to disband a controversial unit that tracked the daily lives of Muslims as part of efforts to detect terrorism threats, but the

    April 16, 2014

  • 10 Things to Know for Today Your daily look at late-breaking news, upcoming events and the stories that will be talked about today: 1. NEARLY 300 PEOPLE ARE MISSING AFTER KOREAN BOAT SINKS The accident involving a ferry that was headed to a tourist island killed three passenger

    April 16, 2014

  • Dress codes: Where should schools set limits? EVANSTON, Ill. (AP) — They're called leggings — popular fashion items that are tight-fitting pants to some, and glorified tights to others. Younger girls often wear them as pants with little fuss. But as those same girls approach middle school, leggi

    April 16, 2014

  • People with old Social Security debts get reprieve WASHINGTON (AP) — People with old Social Security debts are getting a reprieve — for now. The Social Security Administration had been participating in a program in which thousands of people were having their tax refunds seized to recoup overpayments

    April 15, 2014

  • Russia tests Obama's ability to stop its advances WASHINGTON (AP) — With the White House asserting that Russia is stoking instability in eastern Ukraine, President Barack Obama is once again faced with the complicated reality of following through on his tough warnings against overseas provocations.

    April 15, 2014

  • Tributes planned to mark Boston Marathon bombing BOSTON (AP) — The anniversary of the Boston Marathon bombings started with a solemn wreath-laying ceremony Tuesday morning at the site of the twin explosions, the first tribute in a day dedicated to honoring the three people who died, the more than 2

    April 15, 2014

  • Police: Suspected killers wore GPS devices ANAHEIM, Calif. (AP) — Two convicted sex offenders dutifully checked in with police every month and wore their GPS trackers around the clock — the rules of parole that are designed to tip off authorities if a freed felon backslides. Yet for at least

    April 15, 2014

Obituaries
Record
Facebook
AP National