The Ottumwa Courier

AP Sports

February 3, 2014

Seahawks put Super Bowl away early, ads were safe

(Continued)

Down only two scores, the Broncos could have made it a game, but Manning got hit as he threw, the ball fluttered into Malcolm Smith's grasp and the linebacker returned it for a touchdown and just like that, the Broncos were down 22-0 at halftime.

Oh, and then Manning got to watch as Harvin returned the second-half kickoff for a TD.

"To finish this way is very disappointing," Manning said. "It's a bitter pill to swallow."

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AMERICAN INDUSTRY: Many advertisers played it safe by avoiding anything gaudy or puerile— and by wrapping themselves in the flag.

Coca-Cola showcased America's diversity with a spot that showed scenes of natural beauty and families of different ethnicities to the tune of "America the Beautiful" being sung in different languages.

Chrysler debuted a two-minute ad starring Bob Dylan, who discusses the virtues of having cars built in Detroit, a theme that it has struck with in previous ads with Eminem and Clint Eastwood. "Let Germany brew your beer. Let Asia assemble your phone. We will build your car," Dylan says in the ad.

And Budweiser went right for the emotional heart with two ads. One was about a military homecoming that was followed by a live shot of the officer from the ad sitting in the stands, another was about a puppy who didn't want to be separated from his friend, one of the Budweiser Clydesdales.

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DIG THIS JAM: When people weren't griping about not knowing who Bruno Mars was, they were finding themselves impressed by the 28-year-old pop star's showmanship.

As AP Music Writer Chris Talbott put it "tens of millions got their first chance to see why he's one of the most exciting live acts of his generation."

Mars made his first appearance bashing away at his drum kit, then segued into his catchy hit "Locked Out of Heaven" before going into "Treasure" and "Runaway Baby."

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