Auburn is far from the only program that has struggled to maintain a high level of success year in and year out.
It's the goal, though.
"That's exactly what we're striving for," said Jacobs, a former Auburn offensive lineman, who has worked in the athletic department for more than two decades. "I think this year we've built a foundation and we said back in December when we hired Gus, we're not sure how many wins we'll get but Auburn football's going to be fun. It's certainly been fun.
"It's been a season for the ages."
Jacobs feels Malzahn, an experienced group of assistant coaches and their successes in recruiting make for a bright future.
The Tigers are poised to land their fifth consecutive recruiting class rated among the nation's top 13 in the 247Sports composite rankings. That's a nice start.
The search for stability has also included a big raise for Malzahn, who has already agreed to a new six-year deal worth $3.85 million annually.
"Auburn is a great program and used to winning championships, so I knew that we were going to get it turned around," Malzahn said on Sunday. "I didn't know how quick."
Jacobs is looking beyond this season and hoping Auburn can keep it going.
"When you just look around the league, you see teams that have peaked and valleyed and then they've peaked again," he said. "It's a challenging thing, but I know that with Gus's leadership and everything that we're doing at Auburn in the athletics department, we're building a program for stability and for the future."