LONDON (AP) — Go ahead — just try to get away with it. If you're willing to take the risk, you'll pay the price.
That's the challenge laid down to drug cheats thinking they can dope their way to success at the Winter Olympics in Sochi.
International Olympic and anti-doping officials are implementing the toughest drug-testing program in Winter Games history, using intelligence to target athletes and events considered most at risk.
Authorities are focusing their efforts on weeding out dopers through rigorous pre-games and pre-competition tests. Armed with an improved scientific method that can detect drug use going back months rather than days, the International Olympic Committee will conduct a record number of tests.
Urine and blood samples will be stored for eight years for retroactive testing, providing further deterrence to anyone thinking they can avoid being caught.
"I think it would be stupid to try to cheat," IOC medical director Dr. Richard Budgett told The Associated Press. "If there are any doping cases in Sochi, some of them may be because athletes are being stupid."
The Russian doping lab, which had faced possible suspension by the World Anti-Doping Agency for inadequate procedures, has been fully accredited for the games and will be analyzing samples around the clock.
The Winter Olympics have produced only a small number of positive tests over the years as they involve far fewer athletes than the Summer Games and fewer sports with a record of doping.
Olympic officials hope any cheats will have been screened out already through extensive out-of-competition testing carried out around the globe in the months, weeks and days leading up to the games.
Don't think, though, that nobody's cheating or that Sochi will be doping-free.
"You'd be foolish to write off the Winter Games as having any lesser risk," said Andy Parkinson, chief executive of Britain's national anti-doping agency.