FAIRFIELD — Tim Hawthorne, founder, chairman and CEO of Hawthorne Direct, a full-service brand response advertising agency, has been inducted into the Direct Response Hall of Fame. It was announced by Response Magazine and its Advisory Board.
As a new inductee into the Direct Response Hall of Fame, Hawthorne joins nine additional legendary leaders in the direct response marketing business. The inductees for this, the second class, of the Direct Response Hall of Fame also include Chickie Bucco, AJ Khubani, Collette Liantonio, Tony Little, Billy Mays, Suzanne Somers, Gary West, Mary West and Katie Williams.
"Following on last year's successful debut of the Direct Response Hall of Fame — an idea that was years in the making — we're thrilled to welcome this second group of inductees," said Thomas Haire, editor-in-chief, Response Magazine.
The group of 10 will be honored at an induction ceremony during the 2014 Response Expo to be held in San Diego on May 1. The event will be hosted on the Expo Hall floor beginning at 3 p.m. and follows a special panel discussion with a group of Hall of Fame inductees — including Hawthorne — that will take place from 1:45-2:45 p.m. at the Hilton San Diego Bayfront.