FAIRFIELD — Hawthorne Direct, a full-service brand response advertising agency, has named Lauren Ann Bronchtein as a new vice president and account director. She will be based in the company's Los Angeles headquarters. Bronchtein will report to George Leon, Hawthorne Direct's SVP Media and Account Management. The announcement was made Tuesday by Hawthorne Direct's Chief Operating Officer Jessica Hawthorne-Castro.
"Lauren has held leadership roles developing award-winning advertising and marketing solutions for some of the most recognized brands in the world. She brings experience in print, TV, digital, outside of home, radio advertising, creative development, production as well as digital strategy, CRM, research and e-commerce," Leon said. "Her category experience is diverse and includes luxury, beauty, skin care, hospitality/travel, health and fitness, intimate apparel, CPG, financial services, QSR and entertainment. She is sure to become a true new asset to our team."