The Ottumwa Courier

Business

September 4, 2013

Crawford Kerr to moderate panel

FAIRFIELD — Karla Crawford Kerr, director of business development and corporate relations for Fairfield-headquartered Hawthorne Direct, a full-service brand response advertising agency, will serve as moderator for a panel entitled "Direct Response 101."

The event will take place from 8:30-10 a.m. Sept. 24 during the Electronic Retailing Association's (ERA) annual Direct-to-Consumer (D2C) Convention in Las Vegas.

The "Direct Response 101" is for anyone who wishes to bring their product to the masses through direct response marketing. Topics addressed will include long-form vs. short-form commercials, specialized websites, how to bring a product to retail, paid media or PI, utilizing an IVR or live operator, meeting ROI and more. The answers to these questions will be discussed and revealed during a 90-minute session sure to inform, entertain and inspire. Following the seminar, a half hour of networking with the speakers will be offered to attendees.

For more information on the "Direct Response 101" session,visit http://www.d2cshow.org/content/bonus-session-direct-response-101.

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