The Ottumwa Courier

Business

August 20, 2013

Wellmark launches "What Matters" campaign

DES MOINES — Consumers in Iowa and South Dakota have a new tool to help them understand “What Matters” in health care reform and insurance.

Wellmark Blue Cross and Blue Shield recently launched a new interactive microsite, What Matters, to serve as a go-to resource to help consumers understand the basics of health insurance and how the new health care reform requirements will impact them. The new site breaks health care reform into easy-to-understand articles, infographics, videos and frequently asked questions and answers.

The responsive design of the site allows users to access the information from any desktop, tablet or smart phone. Share icons on the site also encourage visitors to email or share information on their individual social media networks.

The content on What Matters is currently focused on health care reform and links to additional resources where consumers can compare and shop for Wellmark insurance plans. Additional content about how insurance works will be added to the site in September, and information focused on better understanding pharmacy benefits is planned for this fall.

To learn more, visit Wellmark.com/WhatMatters.

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