The Ottumwa Courier

Southeast Iowa

October 31, 2012

What growing tablet market means for gadget-lovers

(Continued)

Apple's pricing strategy has left the door open for others to grow, said Tom Mainelli, a tablet analyst for the research firm International Data Corp.

"A couple of years from now if Android and its variants . . . have a larger market share than they do today, we'll say this was the moment in time when Apple could have relegated them to niche status and opted not to," Mainelli said.

More tablet options may be good for consumers, but it will require them to do some research as well.

"There's going to be an awful lot of choices on the market — that's great for consumers but could be confusing," Mainelli said. His advice? Go into your nearest store and get a feel for your top choices.

"Even spending five or 10 minutes with a device will probably go a long way toward making an educated decision," he said.

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