Super Bowl Sunday is America's unofficial holiday, and the buildup to the game is matched only by the anticipation of the commercials during the game. Here is our list of 10 of the most memorable spots in Super Bowl history.
McDonalds Showdown (1993)
The NBA was arguably at the height of its popularity when the fast food giant aired this spot during Super Bowl XXVII. The premise was simple: the game's biggest stars -- Larry Bird and Michael Jordan -- in a game of H-O-R-S-E, with a Big Mac for the winner.
Pepsi: Your Cheatin' Heart (1996)
A classically clever spot in which a Coca-Cola delivery man tries to swipe a Pepsi from an adjacent cooler. Comic touch: The inclusion of Hank Williams Jr.'s iconic country ballad. Oh, and the security camera view.
Coke: Mean Joe Greene (1980)
This spot, which actually premiered during the Major League Baseball playoffs in 1979, won a Cannes Gold Lion for advertising excellence and has consistently been voted among the best Super Bowl commercials of all time. It also changed "Mean" Joe Greene's image. "I was suddenly approachable," Greene recalled recently. "Little kids were no longer afraid of me, and older people would come up and offer me a Coke."
Budweiser: Frogs (1995)
The commercial itself was simple enough: Three frogs in a swamp each croaking a syllable of the beer company's name. But the ad in many ways defined Super Bowl advertising in the 90s and became a cultural phenomenon.
Apple: Macintosh (1984)
Many still consider this not only the best Super Bowl commercial ever, but the best commercial ever, period. Directed by Ridley Scott, the spot aired only once, during the third quarter of Super Bowl XVIII, and is widely credited with helping make advertising during the big game must-see TV.
Monster: When I Grow Up (1999)
Monster.com's first Super Bowl ad paid off for the jobs website in a big way. Having small children recite such hackneyed business jargon as "I want to claw my way up to middle management" resonated in a big way with many viewers.
Budweiser: Welcome Home (2003)
With the memory of 9/11 still fresh in many people's minds, and with the US less than two months away from invading Iraq, Budweiser tugged at the heartstrings of many viewers with this memorable -- and wordless -- one-minute spot during Super Bowl XXXVII.
E-Trade: Talking Baby (2012)
This was the first commercial in the financial services company's famed "Talking Baby" franchise, featuring a toddler in front of a webcam discussing the particulars of online investing and stock trading in an adult voice -- usually with a deadpan delivery.
Doritos: Man's Best Friend (2012)
Doritos has aired its share of racy Super Bowl ads, but this one used a simple comic premise -- a Great Dane covering up evidence and using Doritos to quiet the sole witness to his crime -- to score big with viewers.
Dodge: Farmer (2013)
Dodge used radio broadcaster Paul Harvey's "God Made A Farmer" speech, together with compelling still images depicting farm life, to great effect in this two-minute spot that was shared nearly two million times via social media during and following the game.
- Southeast Iowa
- New boilers cost district $380,000 The summer boiler replacement projects will be getting underway after the Centerville School Board approved a $380,801 bid from Capital City Boiler and Machine Works out of Des Moines during their April 14 meeting. Six bids were received and the boar
Judge grants motion on witness comments
Judge John Lloyd has granted a motion, filed by Troy Neil Rider's defense, to limit extrajudicial comment by witnesses regarding the sexual abuse case against Rider.
Public learns latest about Northwest Bypass at DOT meeting
OSKALOOSA -- Many area residents learned the latest about the U.S. 63 Northwest Bypass of Oskaloosa at a public information meeting held Wednesday evening at Oskaloosa Middle School. The two-hour meeting featured tables with maps of the three propose
Consumer spending on health care jumps as Affordable Care Act takes hold
Nancy Beigel has known since September that she would need hernia surgery. She couldn't afford it on her $11,000 yearly income until she became eligible for Medicaid in January through President Barack Obama's signature health care law.
- Five things to do in southeast Iowa this weekend OTTUMWA — It's a weekend of Easter celebrations, historic events and educational opportunities in southeast Iowa. Many people are gathered together this weekend, and the surrounding communities have scheduled events perfect for the whole family. 1. S
- Hedrick building has friends HEDRICK — The community wants a civic center, and they've been willing to work for it. "I'd say we have 15 to 25 volunteers each time," Tommy Smith of Hedrick said. "These are all good people." Smith was volunteering his services at the Easter Brunch
- Southern Iowa farmers preparing for planting OTTUMWA — Even though the winter seemed to linger like Iowa was going through an ice age and cold and wet weather has highlighted the early spring, farmers are starting to get out to their fields to put down fertilizer and get fields ready for planti
- Good fence irritates good neighbor DRAKESVILLE — For 82 years, Camp Wapello’s iconic entryway has welcomed people to peacefully coexist with nature. Now there’s a 400-foot barbed wire fence down the middle of the road. In February, Davis County Supervisors approved vacating of portion
- Van Buren supervisors deny hog confinement permit application KEOSAUQUA — A proposed swine building in Chequest Township didn’t receive a seal of approval from Van Buren County Board of Supervisors. Supervisors voted Monday to recommend to the Department of Natural Resources (DNR) to deny the permit. Supervisor
Raceway Rebate passes the House
Rep. Greg Heartsill reports that the bill to provide up to $2 million in sales tax rebates to the Knoxville Raceway has passed out of the Iowa House of Representatives, 78-15.
- More Southeast Iowa Headlines