The political team's first step was to hire an opposition researcher — not to bash Deep Purple or the Moody Blues, but to find out what's been holding Yes back.
The rock hall hasn't exactly embraced 1970s era progressive rock, and even convened a committee to research the genre and see if it has been overlooked. The induction of Rush this year is seen as a sign the logjam may be breaking.
The campaign hopes to build a groundswell among fans and tapped Capus to produce a film extolling Yes' virtues to rock hall voters. Capus attended a "Yestival" in New Jersey and went to Cleveland with the band to conduct interviews.
An act is eligible for the hall 25 years after its first release. A 35-member committee decides on nominees each September and ballots are sent to another 700 people, including all living inductees, music executives, musicians and journalists. Usually five to seven acts are inducted each time, said Joel Peresman, president and CEO of the Rock and Roll Hall of Fame Foundation.
Campaigns aren't uncommon, particularly in recent years as the hall has made the public part of the process. Hall and Oates supporters are also gearing up this year. The top five fan vote-getters are included as a single vote among the 700 experts.
"I love the passion," Peresman said. But the hall doesn't publicly identify its voters, preferring they make a judgment unswayed by campaigns.
Squire said Yes appreciates the support. Induction would be nice, even if the band has become accustomed to a bias against prog rock.
"I just accepted it and didn't lose any sleep over it," he said. "We still have a great fan base in the United States and all over the world and have a very enjoyable way to make a living playing to these people."
Capus believes, though. "I think it's only a matter of time before they get in."
EDITOR'S NOTE — David Bauder can be reached at firstname.lastname@example.org or on Twitter@dbauder. His work can be found at http://bigstory.ap.org/content/david-bauder.