"Most people want to shed pounds during the holidays," she said.
"It kind of gives a personal context to [the effort] to help feed the food insecure," said Neil Abbott, executive director of the food bank.
Nearly a third of those who don't have enough to eat are children, and, he said, the elderly make up another large portion of those without enough to eat. Neither he nor Morrow ventured a guess who would win the competition by the Dec. 14 end date.
"Of course," added Morrow, "the big winner is the Food Bank of Southern Iowa and the 13 counties in southern Iowa [it] serves."
— To follow reporter Mark Newman on Twitter, see @CourierMark