In addition to his success in advertising, Morgan had a magic touch for real estate and helped save many an old building and estate, even communities, from the wrecking ball. With a keen eye for undervalued properties with strong historic bones, he was a key force in the real estate renaissance of Hoboken in the 1970s and 1980s – where he was responsible for more than 125 real estate projects – helping to transform that city into a sought-after address for young families and people working in New York City. He then renovated several historic estates in Monmouth County, N.J., and later focused significant effort in restoring the small, rural communities of his youth.
Morgan’s generosity and restoration helped return two small Iowa towns, Exline and Centerville, to places of civic vitality and pride from the edge of struggle and decline, which is often the fate of many rural communities.
Community and business development efforts include Porter Hall, Spurgeon Building, Maytag, J.C. Penny Building, Bradley Hall, The Columns, The Continental, The Majestic, The Beck Mansion, Continental Mews, Curtis Buildings, State Street Building, Bradley Bank Building, Morgan's ICP, Continental Care Center at Seymour, The Continental at St. Joseph’s, Continental Home Care, Ponds and Prairies, Exline Country Store & Antique Exchange, Exline Community Betterment, Coal Miner's Commons, Exline Hose Co. #1, Leslie School House, Malin Lots — Exline Lots Program and the E.E. Withrow Building.
Morgan’s success in advertising and real estate gave him a springboard for generosity and philanthropy on a significant scale in both Iowa and New Jersey. Among his most significant philanthropic contributions in Iowa are his $5 million scholarship-endowment fund for pharmacy students at Drake University, a gift of $3 million to Drake University for construction of the Morgan E. Cline Atrium for Pharmacy and Science and a $1 million donation to Mercy Medical Center in Centerville for a new wing that will be named in his honor. This is in addition to the Mercy Hospital Legacies Foundation, The Morgan E. Cline Family Sports Complex, The Cline Family Dialysis Center, Hero's Park in Exline, Appanoose County Coalition for the Arts, Exline Hose Company No. 1, Indian Hills Community College Sustainable Agriculture Green House Project, the Drake University Morgan E. Cline School of Pharmacy Science & Cline Atrium, State Street Station, First United Methodist Church, Exline Christian Church, Historic Preservation, Exline Cemetery, Potter’s Field along with restoring and donating other key buildings.