The Ottumwa Courier


March 4, 2014

Ottumwa leaders discuss social media

OTTUMWA — Social media is no longer reserved for teens to interact with each other. Now businesses and organizations are using websites like Facebook and Twitter to reach a broader audience and to promote themselves.

To help some of Ottumwa’s leaders better understand social media tools, Cardinal Community School District Superintendent Joel Pederson gave a special presentation at a lunch-and-learn event Tuesday afternoon at the Ottumwa Leadership Academy.

Pederson, who is a member of the 2012-13 Leadership Academy graduating class, was on hand to describe the ways Cardinal uses social media. He also gave helpful hints that business owners and organization leaders can use to get a better grasp on Twitter and Facebook so they can benefit the most from using social media.

“As a district, we use social media like a steroid,” Pederson said. “Technology can really change the way learning happens. What we’ve done with social media has worked.”

In his presentation, Pederson mentioned that there have been multiple school districts that have come to Cardinal to learn about how they are using social media. That way the different districts can try to implement some of Cardinal’s practices to relay their message to students and parents.

Pederson also said that social media has changed the way people communicate, and the perception about using websites like Facebook and Twitter has changed.

He admitted that during the first few years he had Twitter, he did not use it much because he didn’t see a need in using it. Now, though, he uses it as a professional collaborative network, he said, and businesses and organizations that use social media in that way can reach a much broader, interactive network between their peers.

With all of the positives that come with using social media, there are negatives that can arise, Pederson cautioned. Although using Twitter and Facebook is a way to challenge leaders with getting the proper message out, all of the focus can’t switch to social media. There still needs to be more of an emphasis on getting things done in the workplace.

Text Only
  • Parks Dept. has long list of projects

    OTTUMWA — The Parks and Recreation Department has approved a list of capital improvements for the next two years that includes the installation of handicapped-accessible swings and new park bathrooms.

    July 9, 2014

  • 0710 Farmers Market Color Photo 1 -L -M Fresh food improves community

    OTTUMWA — Every summer across the Midwest, food stands pop up on gravel roads, and farmers markets are filled with a variety of home-grown products. Finding a fresh selection of healthy greens and juicy fruits isn't as hard as you might think. Accord

    July 9, 2014 2 Photos

  • 0703 OTT Heart boy photo A Heartfelt Miracle OTTUMWA — It’s funny how wishes can change so completely in just a few weeks. But laughter wasn’t the reaction of Jeff and Mary Penrod.The Ottumwa couple’s son, Brandon, was 18 years old when, in February, Mary took him to the Pella clinic to get loo

    July 2, 2014 1 Photo

  • 0703 OTT River Hills parking lot color photo -L -T River Hills expansion progresses

    OTTUMWA — Expanding River Hills Community Health Center downtown continues to be a priority with the Ottumwa City Council. Earlier this week, the council authorized city staff to survey the property, prepare a draft developers agreement as well as pr

    July 2, 2014 1 Photo

  • Street repair program begins OTTUMWA — If you think roadwork projects in the city of Ottumwa are just about complete, think again. This week, the Ottumwa City Council awarded its preventative maintenance contract for sealing cracks in asphalt and concrete pavement roads througho

    July 2, 2014

  • A new look OTTUMWA — The 300 block of East Main Street in Ottumwa will be getting a facelift. During a public hearing earlier this week, the Ottumwa City Council gave its OK to the plans and specifications to renovate 15 buildings’ storefronts in downtown Ottum

    July 2, 2014

  • City won't tolerate bad behavior

    OTTUMWA — A newly designed policy to establish standards of behavior was presented to Ottumwa City Council on Tuesday night.The new policy’s introduction on Tuesday, demands city staff and elected officials exhibit professional behavior when they int

    July 1, 2014

  • 0702 OTT library grant color photo -T -L -M Ottumwa Public Library updates genealogy room

    OTTUMWA — The Ottumwa Public Library is the recipient of a Bright Ideas Community Enrichment Fund Grant from the Ottumwa Regional Legacy Foundation. The Friends of the Ottumwa Public Library group gave $5,520 to put toward a new microfilm reader. The

    July 1, 2014 1 Photo

  • 0625 OTT Riverfront Renaissance color photo -L -M Riverfront Renaissance begins mapping out ideas

    OTTUMWA — It was serious work to play with stickers and maps Tuesday evening. Concentration was on more than 70 faces as colored dots found their way up and down several maps of the river flowing through downtown Ottumwa. The Ottumwa Regional Legacy

    June 24, 2014 1 Photo

  • 0624 OTT Marine photos Marine mourned by family

    OTTUMWA --- Adam Wolff's extended family was able to enjoy a bit of time with him before he deployed. "He came back in March, after his [Marine Corps advanced] schooling in North Carolina," said his sister, Angela Malone. "We had a dinner for him, a

    June 23, 2014 1 Photo 1 Story

AP National