“There can be a danger with promoting yourself on Twitter,” Pederson said. “You still need to produce in your organization.”
By getting employees and organization members to buy into a social media strategy properly, the brand of that organization or company looks more presenting to outsiders, and the proper message can be presented to a broader audience.
Pederson’s presentation is a good reminder that social media can really help an organization if used properly, but, as was mentioned in the meeting, things can spiral downward fast if you aren’t careful.
— To see reporter Josh Vardaman's Twitter feed, go to @CourierJosh